PRIVACY NOTICE

Last Updated: March 27, 2026

This Privacy Notice for Irwin Media and Training Inc., doing business as Mind Your Horse (“we,” “us,” or “our”), describes how and why we collect, use, store, and share your information when you use the Mind Your Horse mobile application and related services (collectively, the “Services”).

If you have any questions, please contact us at:
support@mindyourhorse.com


WHAT INFORMATION DO WE COLLECT?

Personal Information You Provide

We collect personal information that you voluntarily provide when you:

• Create an account
• Use the Services
• Participate in community features
• Upload content
• Contact customer support

This may include:

• Name
• Email address
• Username
• Account-related information
• Photos, videos, comments, or other content you upload

We do not process sensitive personal information.


INFORMATION COLLECTED THROUGH THE MOBILE APPLICATION

Device and Usage Information

When you use the Services, we may collect certain technical information, including:

• Device type
• Operating system
• App version
• IP address
• Usage and diagnostic data

This information is used to maintain security, improve performance, and enhance user experience.

We do not track precise geolocation.

Mobile Device Permissions

We may request access to certain device features only when necessary to provide functionality you choose to use, including:

• Camera – to capture photos or videos
• Microphone – to record audio with videos (if applicable)
• Photos, Media, Storage – to upload content

You can disable permissions at any time in your device settings.


USER-GENERATED CONTENT

If you upload photos, videos, comments, or other content:

• That content is processed to provide the Services
• Content shared within community areas may be visible to other users
• We may review content for moderation, safety, or support

You may request deletion of your content by contacting us.


AUTOMATICALLY COLLECTED INFORMATION

We automatically collect certain information when you use the Services, including:

• Device information
• Usage activity
• Technical diagnostics

This information helps us maintain, secure, and improve the Services.


HOW WE USE YOUR INFORMATION

We use your information to:

• Create and manage your account
• Provide access to content and features
• Enable community functionality
• Provide customer support
• Improve and maintain the Services
• Send service-related communications

You may opt out of non-essential communications at any time.


COMMUNICATIONS

We may send communications related to:

• Account updates
• Service notifications
• Content updates

These communications are part of the Services. You may manage notification preferences within your device or account settings.


WHEN WE SHARE YOUR INFORMATION

We may share your information with trusted third-party service providers that help us operate the Services, such as:

• Hosting and infrastructure providers
• Analytics providers
• Communication service providers

These providers are required to protect your information.

We do not sell your personal information.


HOW LONG WE KEEP YOUR INFORMATION

We retain personal information:

• While your account is active
• As necessary to provide the Services
• As required by applicable law

When no longer needed, information is securely deleted or anonymized.


HOW WE PROTECT YOUR INFORMATION

We use reasonable administrative, technical, and organizational measures to protect your information. However, no system can be guaranteed to be completely secure.


CHILDREN’S PRIVACY

The Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors.


YOUR PRIVACY RIGHTS

Depending on your location, you may have rights to:

• Access your personal information
• Request corrections
• Request deletion
• Withdraw consent

To exercise your rights, contact:
support@mindyourhorse.com


DO NOT TRACK

We do not currently respond to Do Not Track signals.


CHANGES TO THIS PRIVACY NOTICE

We may update this Privacy Notice from time to time. Updates will be reflected by the “Last Updated” date.


CONTACT US

Irwin Media and Training Inc.
Doing business as Mind Your Horse
436 3RD AVE NE
Swift Current, Saskatchewan S9H 2H2
Canada

Email: support@mindyourhorse.com