PRIVACY NOTICE
Last Updated: February 20, 2026
This Privacy Notice for Irwin Media and Training Inc., doing business as Mind Your Horse (“we,” “us,” or “our”), describes how and why we collect, use, store, and share your information when you use our Services, including:
Our website at https://www.mindyourhorse.com
The Mind Your Horse mobile application
Our online courses, memberships, and community features
If you have any questions, please contact us at:
support@mindyourhorse.com
1. WHAT INFORMATION DO WE COLLECT?
Personal Information You Provide
We collect personal information that you voluntarily provide when you:
Create an account
Purchase a course or membership
Participate in community features
Upload content
Contact customer support
This may include:
Name
Email address
Username
Billing address
Payment information (processed by third parties)
Photos, videos, comments, or other content you upload
We do not process sensitive personal information.
Payment Information
Payments are processed by third-party payment providers such as Stripe and PayPal. We do not store full credit card numbers on our servers.
Stripe Privacy Policy: https://stripe.com/privacy
PayPal Privacy Policy: https://www.paypal.com/privacy
2. INFORMATION COLLECTED THROUGH THE MOBILE APPLICATION
Device and Usage Information
When you use our mobile application, we may collect:
Device type
Operating system
App version
IP address
Usage and diagnostic information
This information is used for security, troubleshooting, analytics, and service improvement.
We do not track precise geolocation.
Mobile Device Permissions
We may request access to certain device features only when necessary to provide features you choose to use, including:
Camera – to capture photos or videos for upload
Microphone – to record audio with videos (if applicable)
Photos/Media/Storage – to select and upload content
We do not request access to contacts, SMS messages, call logs, or precise location data.
You may disable app permissions at any time through your device settings.
Push Notifications
We may send push notifications related to:
Account updates
Course progress
Community activity
Service announcements
Push notifications are optional and may be disabled at any time in your device settings.
3. USER-GENERATED CONTENT
If you upload photos, videos, comments, or other content:
That content is processed to provide the Services.
Content posted within membership community areas (such as The Herd) may be visible to other members according to the structure of that community.
We may access user-generated content for moderation, safety, support, or compliance purposes.
You may request deletion of your content by contacting us.
4. AUTOMATICALLY COLLECTED INFORMATION
We automatically collect certain technical information when you use our website or mobile app, including:
IP address
Browser type
Device information
Usage activity
This information helps us maintain security, prevent fraud, and improve our Services.
Cookies and Tracking Technologies
We use cookies and similar technologies on our website, including the Meta (Facebook) Pixel, to:
Measure marketing performance
Understand website usage
Deliver relevant advertising
These technologies may collect information such as IP address, device information, and browsing behavior.
You may control cookie preferences through your browser settings. For more information, please refer to our Cookie Policy.
5. HOW WE PROCESS YOUR INFORMATION
We process your information to:
Create and manage user accounts
Deliver courses and memberships
Enable community features
Process payments
Provide customer support
Improve and secure our Services
Send service-related communications
Marketing communications are sent only in accordance with your preferences. You may unsubscribe at any time.
6. WHEN WE SHARE YOUR INFORMATION
We may share your information with trusted third parties who provide services on our behalf, including:
Payment processors
Hosting and data storage providers
Analytics providers
Email and communication services
Platform and community infrastructure providers
All third parties are contractually required to safeguard your personal information.
We do not sell your personal information for monetary compensation.
7. HOW LONG WE KEEP YOUR INFORMATION
We retain personal information:
For as long as your account remains active
As required to comply with legal, tax, or accounting obligations
When no longer necessary, we securely delete or anonymize your data.
8. HOW WE KEEP YOUR INFORMATION SAFE
We implement reasonable technical and organizational safeguards designed to protect your personal information. However, no electronic transmission or storage system can be guaranteed to be completely secure.
9. INFORMATION FROM MINORS
Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If you believe we have collected such information, please contact us at support@mindyourhorse.com.
10. YOUR PRIVACY RIGHTS
Depending on your location, you may have rights to:
Access your personal information
Correct inaccuracies
Request deletion
Withdraw consent
Object to certain processing
To exercise your privacy rights, please email:
support@mindyourhorse.com
We will respond in accordance with applicable data protection laws.
11. DO NOT TRACK
We do not currently respond to Do Not Track browser signals.
12. UPDATES TO THIS PRIVACY NOTICE
We may update this Privacy Notice periodically. The updated version will include a revised “Last Updated” date and will be effective when posted.
13. CONTACT US
If you have questions about this Privacy Notice, contact:
Irwin Media and Training Inc.
Doing business as Mind Your Horse
436 3RD AVE NE
Swift Current, Saskatchewan S9H 2H2
Canada
Email: support@mindyourhorse.com